Tuesday, November 25, 2014

Living a Life of Gratitude

As we approach the Thanksgiving holiday, I find myself reflecting on the many blessings in my life - and upon the subject of gratitude in general. 

Of course I am completely grateful that I have been given the joyous experience of having the family and friends that I have.  That I have a house to live in, food to eat, a car to drive.  I could go on and on and on about all that (especially the grandkids ... don't get me started!). 

But what I want to express in this post is my complete and sincere gratitude to Karen for including me on this crazy, fulfilling, fun ride that we call Vessel. 

I make no secret of the fact that Karen is the brain behind this utterly amazing concept, and that I am lucky enough to have been in the right place at the right time and in the right circumstances to be able to get a ticket for the ride.  I am grateful every single day for the kind of person Karen is - loving, supportive, creative, and a whole long list of other adjectives.  To keep it simple - she's an amazing woman and we're all pretty darn lucky she was born!  Thank you, Karen, for all that we have shared these past few years.

I am also in awe of and thankful for Dioni and Tracy.  I am overwhelmed that such talented women would believe in us and believe in Vessel.  They are both true partners and the most avid supporters one could ever hope for, and I am indeed thankful we found them.  In both cases, it was a somewhat serendipitous way in which we met or reconnected, which leads me to have faith in all that we do.  Fate, or destiny, or whatever you choose to call it, has led us all to find each other.

And of course, I am grateful for each and every Stylist who has found her/his way to us and believes in us enough to join our efforts.  Vessel is nothing without you.  Your success is our success. 

I am a true believer in the power of gratitude in one's life.  One of my favorite quotes: “Gratitude unlocks the fullness of life. It turns what we have into enough, and more. It turns denial into acceptance, chaos into order, confusion into clarity…. It turns problems into gifts, failures into success, the unexpected into perfect timing, and mistakes into important events. Gratitude makes sense of our past, brings peace for today and creates a vision for tomorrow.  (Melodie Beattie)

Let us each resolve to live a life of gratitude.

Happy Thanksgiving!


Tuesday, November 18, 2014

Last Minute Holiday Sales

by Tracy Ralph, National Sales Director

In case you haven't noticed, it's the Holiday shopping season.  So how do you get holiday shoppers excited to buy from you?  Here are a few suggestions:

#1) Mystery Holiday Hostess Party!  Kick off the shopping season by having a Holiday Mystery Hostess Party at your home! Have plenty of holiday themed products available for them to see and touch, along with a lot of holiday gift ideas, and make sure you set them up in a festive holiday display to get your guests into the holiday spirit.  Play holiday music in the background and serve holiday-themed refreshments. 

Your invitations should state, "This is a Holiday Mystery Hostess Party! Everyone who attends gets one entry.  For each guest you bring, you earn another entry! For every $20 you spend, you get another entry.  And for every party you book at this party, you get THREE entries! At the end of the party we will draw a name...the winner then becomes the Party Hostess! The Party Hostess earns all of the FREE hostess gifts & credits for this party!"  This is a great way to gear them up for the Holiday season, and a great way for you to get sales & party bookings!!! 

#2) Hire some Santa Sales Helpers!  Give your friends and family members some of your business cards and a party packet.  Have them gather orders for you from their circle of friends, co-workers and family.  (You can put these items in a "Christmas" basket, along with a Party Pack.)   This approach works well for those who don't want to host a party.  Then reward them with a FREE  helper gift and a hostess benefit shopping spree as a thank you for helping you out! 

#3) Hold an open house party for charity! 'Tis the season for giving!  Invite your guests and tell them the profits or proceeds from this party will be donated to a charity of your choice.  This is great to do year after year.  Many people donate to charity during the holiday season, but this way they get something in exchange for their donation!

#4) Contact ALL past party hostesses and customers.  Suggest that past hostesses hold a party now.  Make sure you tell them to SAVE their hard earned money and earn their GIFTS for free with a party!  Offer customers gifts with our holiday set discounts.  A lot of people are tired of fighting the mall crowds! 

#5) Contact all the Senior Citizens or shut-ins in your town/city.  It's hard for seniors to GET OUT and do holiday shopping. Offer them your personalized service! Show them your catalogs.  You can even offer gift wrapping service to them. A lot of seniors get depressed at this time of year because they are not able to get out like they want to, so they can be GREAT sources of extra business for you. You are offering a GREAT service for them, and they appreciate the companionship too! 

# 6) Offer gift wrapping and shipping services to your customers for a FEE. Men really like this service.  Try going to "male" service stores, such as tire, body shops, mechanics, etc.  (WE all know they save their Christmas shopping until Christmas Eve...they will appreciate your shopping service!)

#7) Make it a mission to leave your contact info & business info with everyone you come in contact with this holiday season. Maybe they don't need your services right now, but when they do, they will know who to contact! 

#8) Holiday-Themed Home Parties!  Offer a themed party to your holiday hostesses. One that I love is the Secret Santa Party. Invite all of your girlfriends to your Secret Santa Party.  Hold your party as usual, but tell your guests they are NOT buying for themselves! Have them all write their names down and then each guest draws a name.  They then have to buy something from your party for the guest whose name they had drawn.  Set a limit for the gift at an economical price point.  Of course they can also decide to purchase for themselves too! When the delivery comes in, wrap the gifts and label them .... from their secret Santa ... but include with the gift the name of the person who was their secret Santa.  Invite all your guests back for a cookie exchange or a little party, and hand out the gifts! When the guest opens their gift they will see who their secret Santa was and they get to keep the gift. 

These are but a few ways to make this Holiday shopping season fun and profitable! Be creative.  Don't offer the same old thing as every one else. Do your own FUN and creative parties! 

Monday, November 10, 2014

Our Pampered Pets

Daisy is wearing the Pet Paw Locket
with Red Heart ScentSpheres
They're our companions, our best friends, and part of our families. We carry them around, we stroll with them when we're out and about, and we take them with us on vacations. We give them presents for their birthdays, holidays and special occasions. We dress them up, pamper them, and show them off. Our pets are special and bring such joy into our lives.

A recent survey by the APPA (American Pet Products Association) revealed that 62% of US households own a pet, which equates to 73 million homes. The survey stated that we, as Americans, spend well over $50 billion a year on our pets. The survey also showed that more and more companies traditionally known for human products are branching out into pet products, including pet accessories.

Pet Bone Locket with Hot Pink ScentSpheres,
Bone Charm and Pink Tourmaline Charm

Vessel Pet Lockets are a fun, charming way to add a bit of bling to a pet collar. From the scruffiest of mutts to the perfectly pampered pooch, from that big ole tomcat to the pretty little kitty - every pup will feel (and smell!) like top dog and every kitten like a fat cat when wearing a Vessel Pet Locket.

Pet Paw Locket with Purple ScentSpheres,
Mouse Charm and Amethyst Charm 
Our Pet Bone and Pet Paw Lockets come with a specially designed swivel clasp to attach to any collar. Include ScentSpheres in any of our 32 colors, fragranced with one of our scents or use your own fragrance or
essential oils.

Don't forget gifts for your pets this holiday season. Show your pets love and affection with these chic collar accents. 


Tuesday, November 4, 2014

At the Forefront Again With the Preferred Customer Program

by: Dioni Morales, Director of Stylists Services

As most of you know by now, less than two weeks ago we launched Vessel's Preferred Customer Program. We know that it potentially can make quite a BIG difference in your business, as the new Stylist Kit Program is already doing.

The Preferred Customer Program is a unique offering that once again sets Vessel apart from other direct sales companies.  Very few companies are offering anything like this. 

It has become more and more mainstream to be part of some sort of shopping club or frequent buyer program.  When the time for shopping comes, customers will very likely look at whatever club they belong to first. 

How does the Program work?

The Customer pays a $29.95 fee (renewed yearly), which entitles them to a 10% discount.  Please note that they have to sign up and have their application processed before they get any discount.  So if they're at a party, there would be no discount available then and there. 


The Customer spends $100 on a retail order and has the $29.95 fee waived.  They then get their 10% discount starting with their next order.

There is no autoship or other obligation to buy monthly, it's whenever they want to place an order for the next 12 months.

Who should you talk to about this program?

- People who use Vessel's jewelry with unscented beads and add their own fragrances and essential oils.  They are probably looking for beautiful and fashionable diffusers, and no one does that better than Vessel. We believe this is a great market. Even if they are not interested in becoming Stylists, they will most likely be interested in becoming Preferred Customers. They will very likely want to have multiple jewelry pieces and will buy unscented beads on a regular basis.

- Those who already are, or you think might become, repeat customers.  These would be people who you know absolutely love our jewelry and want to buy more for themselves and/or for others.

Do not feel that you have to offer this to everyone.  It is a great tool for you to use - for specific customers. Get to know your customers!

How does this affect your business as a Stylist?

- The 10% discount will come from the Stylist's 30% commission, so the Stylist will make 20% of the Preferred Customer sales.

- This is a great source of repeat sales from very independent customers because they are more likely to place their orders in their Preferred Customer accounts without needing your involvement.

- The best part.... the Stylist gets FULL PSV (Personal Sales Volume), as well as TSV (Team Sales Volume)!  This means rank advancement, with all the associated bonuses, is easier and faster.

How does a person sign up to be a Preferred Customer?

- A Stylist can offer this option at a home party or other function.  It will be an upsell for the Stylist  and the Hostess because you will encourage them to buy $100 retail so they can get the fee waived.  This represents a 30% discount on their purchase, considering the $29.95 savings on having the fee waived.

- The Preferred Customer Agreement is available on the Vessel website (www.vesselscentsofstyle.com), under the Sales Aids or Stylists (password required) tabs .

We truly believe that Vessel's Preferred Customer Program will help Stylists retain consistent customers - customers who might not re-order because they don't know how to, they lose the connection or it's too inconvenient. We think it will be especially interesting to customers who use their own fragrance or essential oils. This program will enhance sales for those Stylists who take advantage of it and start presenting this option to the appropriate customers.

Once again Vessel is at the forefront, putting at your disposal a program that will help you achieve success!