Tuesday, September 24, 2013

What time is it? It's Tradeshow Time!

by: Dioni Morales, National Sales Manager
Many of our Stylists are heading to Tradeshows and Expos this time of year.  We felt that it would be beneficial to offer some suggestions and ideas that will be helpful to you if and when you participate in one.
First of all, why would you participate in a Tradeshow or Expo? It’s very simple: exposure, exposure, exposure! Exposure then translates to leads, leads, leads! It’s a way to reach more people at one time, in one place.  
If you are thinking about participating in these types of events, first do your research.  Make sure that you are attending the right type of show with the right type of attendees.
I asked Vessel Co-Founders Susan and Karen (who, in the beginning stages of Vessel, participated in a few tradeshows), Michelle Abrams (who has a great deal of experience with tradeshows and has a lot planned in the next few weeks to launch her Vessel business), and Jeanette Morales (who is getting ready to participate in a large Expo in Phoenix in a few weeks) to share with me some ideas and thoughts, which I have summarized below. 
·    Take time to plan it, and to make your display/table colorful and inviting. You want it to look like you took the time to plan it, not that you threw it together at the last minute. Include an attractive way to display the product, and have mirrors available so that people can look at themselves wearing the jewelry. Take pictures of your display so that you can continue to make it better the next time around.
·    Decide whether you will sell inventory onsite and plan accordingly.  You can also sell your own inventory until it runs out and then let customers place orders, or have all customers order onsite. 
·    As you hopefully know, we have started putting all of our fragrances on the purple beads in the Stylist Kits.  We have found that this cuts down on the confusion people have had about being able to get any fragrance on any color/shape of bead.  If you have an older Kit, consider getting one of these new purple sets.  In any case, you should make sure you have both a fragranced set and a dry set at the show. 
·    Consider partnering with members of your downline if they are local and/or are willing to travel to the show.  You can share the cost, sales and leads. 
·    Make sure you show your enthusiasm!  You want to convey knowledge about the product and about the business, but most importantly you want to be friendly and approachable.  You want people to want to come to your booth/table because they want to know what this happy looking person has to offer.
·    Have a giveaway.  This is critical to being able to collect leads.  Some tradeshows do giveaways over the loud speakers, and you should certainly participate in those in order to drive people to your booth.  But you should also have your own giveaway.  Create a small form that asks for the basics (name, phone number, email, and at least a city) that participants must complete in order to be eligible for the drawing.  This is a wonderful way to get leads that you can follow up on later.  
·    Don’t make selling your main focus.  You should not judge the success of the event in how much you sold.  Much more important is how many leads you got.
·    Do not rely on simply handing out your business cards.  Participants will most likely misplace them.  You need to make sure you get their information.
·    With that being said, do plan to bring a sufficient number of business cards.
·    Take notes about those who show specific interest; for example, very interested in becoming a Stylist, interested in hosting a Home Party or a catalogue party, interested in buying the product, etc.
·    It is very critical to follow up with all leads as soon as it is possible to do so.  Use your notes to remind yourself what their interest was and how to approach them.
·    Make sure you have business information available: product catalogues, compensation plan brochures, Stylist agreements, etc.
·    Find out if there’s Wi-Fi available and have one or two laptops at the show.  Participants can use one to place orders onsite, and you can have another one with a loop of the Vessel Launch video, for example, or the Vessel website.
·    If there is no Wi-Fi available, consider signing up for one of the free or low-cost merchant accounts available, which will enable you to take credit card payments directly, through smartphone swiper attachments. 
·    Keep in mind that you will almost certainly be required to complete a temporary sales tax permit for the location you are in.  This means that you will have to charge that local tax to customers and remit it to the appropriate taxing authority immediately following the event.  Sometimes the permit process is done onsite, but sometimes it is required before the show. 
·    Be aware that, in many tradeshows and expos, participation is limited to one representative per company.  The good news for Vessel Stylists is that there is a good chance you ARE the only Stylist in the area!
·    For those who show a genuine interest in becoming Stylists, you might want to consider inviting them to an opportunity meeting at a hotel or restaurant, in which you will focus on presenting the business.  You will need to decide what you are providing in this invitation ... is it a meeting only, are you buying coffee or soft drinks for those who attend, will you provide a meal or appetizers?  If you don't decide this but instead leave it open for their interpretation, they might expect something you're not providing.  You also have to arrange something suitable with your chosen venue. 
·    Many shows have various entertainment segments scheduled on the main stage. Find out what is being offered, and whether or not there is an opportunity for Vessel to be featured.  For example, Karen and Susan did one show where a main stage attraction was a fashion show and they were able to get the models to wear Vessel jewelry.  Another thing that is quite common for these "main stage shows" is that there is an opportunity to provide giveaways that are announced during the show. 
·    If you have a teenage daughter or niece, invite her to come with you and model the jewelry. People like to see how the product looks, especially if they are looking to buy gifts for others in the approaching holiday season.
·    Be sure to dress professionally and OF COURSE wear a Vessel ensemble that will really stand out with your outfit.  You should consider a 30” chain so that you can easily extend the locket to someone who would like to sample your fragrance. 
We hope this list helps you to make your Tradeshow/Expo a success, or get you excited about researching events in your area in which you can participate.  If you have additional questions about any of this information, please let me know!  And if you have additional suggestions, we would LOVE to hear them.  You can send your ideas to dioni@vesselscentsofstyle.com.

Wednesday, September 18, 2013

Special Fall Incentives AND New Hostess Incentive

Five Fabulous Fall Incentives
We have lots of fun specials to help our Vessel Stylists make a splash in the upcoming Fall and Holiday Season.  And there's never been a better time to join the Vessel family!
  • All Stylists who have joined Vessel through August 31, 2013 will have the next three months to qualify as Silver Stylist and receive your $150 Advancement Bonus.
  • Receive a $50 retail product credit during each of the next four months (Sep, Oct, Nov, Dec) that you meet your $300 PSV Active Stylist requirement. Applies to any or all of the months you’re Active.
  • Achieve a total of $1200 in retail sales from now until the end of December and receive a FREE Display Pack($96 retail value – includes 18” & 12” T-Bars, three Trays, Pad Insert,18-Compartment Insert and  36-Compartment Insert)
  • Sign up new Stylists between now and the end of December and  receive beautiful FREE Vessel Banners with Stands.  4 new Stylists = 1 Banner * 7 new Stylists = 2 Banners * 9 new Stylists = 3 Banners
  • All new Stylists that you sign up between now and the end of December will receive a $50 retail product credit to be used during their first 30 days when they purchase at least $150 retail value. This credit can be used toward 50% off anything not included in their Stylist Kit, or toward any product of their choice.

Current Stylists and new Stylists joining Vessel by the end of December 2013 are eligible to qualify for any or all incentives.
New Hostess Incentive!
For October and November, the extra Hostess Incentive will be a complete set of the new ScentSpheres™ colors: Ruby, Peach, Lavender, Hot Pink and Yellow. 

Hostesses will receive this set, in the Vessel fragrance(s) of their choice, in addition to the regular Hostess Rewards If they have at least 4 ordering guests at their party. 

Tuesday, September 10, 2013

You know more people than you think!

by: Dioni Marie Morales, National Sales Manager

Because of a new venture my husband is embarking upon in his business, I’ve been thinking a lot lately about the relationships that we create throughout our lives with nearly everyone we meet: people we went to school with, colleagues, people we go to church with, parents of our kids' friends, etc.  Almost everyone we meet leaves an impression with us.  I've been thinking about the impression that we have also left with them.  I've thought a lot about the fact that "we reap what we sow," that people will treat us with the respect - or lack of it - with which we treat them, that they will listen to us in the same way we have listened to them.  It makes me wonder about what type of person I have been to those I meet.  Have I been kind, trustworthy, etc.?  Would they be willing to listen if I ask them to hear me out, because I have done the same for them (or at least they know I would)?  Would they be open to my sharing of a great new business that can simply change their lives forever?
There is research that shows that every person meets 2,000 people by the time they are 20 years old! That is 2,000 people who each know at least 2,000 people! So, if you haven’t done so yet, start your Contact List, which is so important in starting your business.  If you already have your list, look at it again and add a few more names to it.  We meet new people all the time, so keep it close and keep adding names. You don’t have to get the 2,000 people you know to join you in your Vessel business, and you don’t have to get their 2,000 friends to do the same. It only takes 10 to 20 of your friends, and then 10 to 20 of their friends, and so on, for you to achieve all your dreams ... and help your friends to do the same.
Let’s go out and present this opportunity to all those nice people you have been blessed to meet.  They might very well be waiting to hear about this life-changing opportunity!

Tuesday, September 3, 2013

Vessel Stylist Kits

Vessel offers two ways to become a Stylist. Purchase a Business Basic Kit, which includes all the essential products and business materials you need to get parties booked and your business moving. Or invest a bit more with the Business Builder Kit and receive additional jewelry and business tools to kickstart your business from the beginning. 

Business Basic Kit
$179 ($500 Value)

5 Lockets
5 Chains
1 Cord/Ribbon Necklace
4 Charms
27 ScentSpheres (Unscented)
12 ScentSpheres (Scented)

Business Materials
15 Customer Order Forms
15 Customer Price Lists
15 Product Catalogs
15 Satin Jewelry Bags
15 Gift Bags
5 Hostess Order Forms
1 Hostess Rewards Chart
5 Stylists Agreements
1 Stylist Order Form
1 Stylist Price List

Business Builder Kit
$379 ($1000 Value)

10 Lockets
9 Chains
2 Sets of Locket Earrings
1 Cord/Ribbon Necklace
1 Cord Necklace
1 Ribbon Necklace
3 Flowers
16 Charms
12 Birthstones
27 ScentSpheres (Unscented)
12 ScentSpheres (Scented)

Business Materials
30 Customer Order Forms
30 Customer Price Lists
30 Product Catalogs
30 Satin Jewelry Bags
30 Gift Bags
10 Hostess Order Forms
1 Hostess Rewards Chart
10 Stylists Agreements
2 Stylist Order Forms
2 Stylist Price Lists

Display pieces included in Optional Packs, but not included in Stylists Kits.