by: Dioni Morales, Director of Stylist Services
We hear and read about it everywhere. We think about it often. It might even keep us awake at night.
I'm not talking about the fun aspects of retirement, but rather the worrisome part of it. Are we going to have enough money saved to enjoy a comfortable retirement? I've been thinking about this a great deal because of my own parents. How are they going to manage? Are they going to be OK? I worry also for my mother-in-law, who is an immigrant and has nothing saved for her retirement. Are we going to have to take over that responsibility? It's a serious topic, and as the Baby Boomers begin to enter their retirement years, it's changing the economics and the work force of this country.
So it was very refreshing to hear from Robert Laura, a retirement activist and a contributor for Forbes magazine. Mr. Laura authored an article in Forbes recently about the advantages of joining a Direct Selling company for retirement income. He noted, "I believe that the entire industry is poised for explosive growth and can be one of the most significant solutions to America's current retirement saving crisis."
Mr. Laura reviewed the psychology of retirement. It's not only about the money, he says. There are a lot of Baby Boomers who are disenchanted with their current careers. They are worn-out and don't feel a connection with their jobs anymore. And more importantly, they want to be part of something bigger or better, to have a positive effect on others. They see "facets of life that can be fulfilled with specific types of products and service available through Direct Selling opportunities."
He adds: "Direct Selling programs also offer very low barriers into entrepreneurship, often providing training, support, and ample encouragement along the way. As retirees begin to realize they need activities that keep them busy, relevant, in good health, and connected to others, the time, energy and cost to participate in these kinds of companies make them very appealing to large segments of the population caught up in these dynamics."
Daria M. Brezinski Ph.D., a practicing psychologist and former marketing director for a network marketing magazine, adds, "Many people don't realize these companies are successful because they help people satisfy a number of important human needs, including feeling significant, having connections, learning something new, and making a difference. I have heard people say again and again, 'I'm doing this because I'm meeting amazing people.... making so many connections... and I feel so good about myself"."
Mr. Laura interviewed numerous people who are working in this industry. He found out that if you treat it as a hobby, it won't pay you like a business. People who treated their Direct Sales business as a true business were able to replace their full-time job, and have been able to decrease a typical 50-hour work week to 20 hours, which allows them more time with their families, etc.
He concludes by predicting that "the industry could soon experience larger-than-life growth, spurred by Baby Boomers looking to adjust their retirement feelings and plans."
The Direct Selling industry is becoming more and more mainstream. Talking about the Vessel opportunity to others will become easier and easier as people become more familiar with this business model and more comfortable with buying and selling this way. Direct Sales is and will continue to be a solution to people's financial situations, and can offer a career that they enjoy, at any stage of their lives.