Tuesday, October 20, 2015

Boost Your Holiday Sales

by Tracy Ralph, National Sales Director

It's the Holiday Shopping Season ... so how do you get holiday shoppers to buy from YOU?

Here are some ideas to try: 

Holiday Mystery Hostess Party!
Kick off the shopping season by having a Holiday Mystery Hostess Party at your home! Make sure you have plenty of holiday-themed colors/products available for them to see and touch, along other holiday gift ideas! Set up a table with gift ideas, and then another one for  stocking stuffers (ScentSpheres, Charms, Ribbon/Cord Necklaces, etc.).  Make sure you set them up in a festive holiday display to get your guests into the holiday spirit.  Play holiday music in the background and serve holiday-themed refreshments.  On your invitations state "This is a Holiday Mystery Hostess party! Everyone who attends gets one entry.  For each guest you bring, you earn another entry!  For every $20 you spend, you get another entry!  And for every party you book at this party, you will get another THREE entries!  At the end of the party we will draw a name...the winner then becomes the Party Host. The winning Host earns all of the FREE Host rewards for this party!" It's a great way to gear Customers up for the holiday season - and a great way for you to get sales and party bookings.

Get yourself some Santa Sales Helpers!
Give your friends and family members business cards and catalogs, and have them gather orders for you from their circle of friends, co-workers and family. (This works really well for those who don't want to host a party.)  Then reward them with FREE thank-you "helper's  gift(s)" ...our Host Rewards.

Visit businesses where men typically work.
Tire companies, Oil Change companies, etc.  Offer to be their personal Christmas shopper. They just order, and you will deliver the wrapped present.  All they need to do is add a card.  Men love this!  No more running around on Christmas Eve frantically looking for a gift.

Contact ALL past party Hosts and Customers
Let them know about our Holiday Specials (From October through December receive a 15% DISCOUNT on each of these Locket and Chain sets. With seven beautiful finishes to choose from, you're sure to find the perfect gift for everyone on your list. When your order is $50 or more, you also receive FREE SHIPPING.)  Make sure you tell potential Hosts to SAVE their hard earned money and earn their GIFTS for free with a party!  Offer Customers FREE gifts with purchases, or take advantage of the great Holiday Specials.  Most people hate fighting the mall crowds! 

Contact all the Senior Citizens and/or shut-ins in your town/city.
It's generally hard for them to GET OUT and do holiday shopping.  Offer them your personalized service. Show them your catalogs....you can even offer gift wrapping service to them.  Many seniors get depressed at this time of year because they are not able to get out like they want to.  They can be a GREAT source of extra business for you.  You are offering a needed service to them ... and they appreciate the companionship too!

Holiday Themed Home Parties
Offer a themed party to your holiday Hosts! A  Cookie Exchange, Hot Chocolate Bar, and an Ugly Sweater Contest are just a few fun ideas.  People love these type of parties.

Make it your mission to leave your contact info and Vessel information with everyone you meet or see this holiday season
Maybe they don't need your services right now....but in the future when they do, they will know who to contact! 

Set up one-on-ones for personal shopping.  
These are great to let them see Vessel in person.  You will be building a relationship with the Customer for future business.

There are a lot of ways to make this holiday shopping season fun and profitable! Be creative!  Don't offer the same old thing as everyone else!  Do your own FUN and creative parties. 

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