You Can Be in Control of Your Business

by Tracy Rodgers, National Sales Director

There are many things in life that we cannot control, but your business doesn't have to be one of them.  Of course, luck does have a small part to do with success, but you can take actions to increase it.  Don't treat your business like a lottery ticket, doing nothing while hoping it works out.  Take a look at our list of suggestions for increasing your luck, and coming closer to realizing your dreams.

• Lead with and focus on what you do best.  Being aware of your skill set allows you to identify your own personal strengths.  Use those strengths to make positive, memorable first impressions, as well as integrating them into as much of your business as you can.  For example, if you are quick-witted and easily make others laugh, don't be afraid to lead off sales presentations, opportunity meetings, and even one-on-one introductions with a joke.  Go a step further and integrate your unique sense of humor into all your business relationships when appropriate.  When you can bring your strengths to the table, others will take notice.
• Always be prepared.  Although luck does play a small part in our lives, you can increase your chances of success by preparing yourself as much as possible.  You wouldn't go in to a final exam simply hoping that most of the questions are about topics you remember from the text book; you would prepare yourself by reviewing the material, highlighting important points, and quizzing yourself before the day of the test.  The same concept applies to your direct sales business.  Rehearse your presentation before each party, even if you've been doing this for years.  Create possible scenarios that might catch you off guard if you're not ready.  Calling a referral to book a possible opportunity meeting?  Find out about the person's interests and aspirations.  Adequate preparation can be your most effective tool for finding success.
• Be a connector to people and businesses.  When you have a good experience with someone in business, take the initiative to share that experience with others.  Be the one who refers friends, family and customers to others without prompting.  Put in a good word about your hair stylist to your cousin who is looking for a new place to go for a cut.  Perhaps a customer is seeking out a service that you can't provide; be the person who finds someone who does.  Your role as a connector will not be forgotten when an opportunity arises for someone to do the same for you.
• Develop authentic relationships.  This begins with showing a genuine interest in and sincere caring about others.  Not all your relationships can or should be close ones, but they should all be authentic.  People involved in your business in any way need to be able to trust you, be open with you, and want to be around you.  Give others your full attention when interacting, and always follow through on your promises.  Building good relationships is the foundation of a career in direct sales.